Opportunity Information: Apply for HHS 2017 ACF ACYF CO 1237
The AdoptUSKids grant opportunity (HHS 2017 ACF ACYF CO 1237) is a discretionary federal funding announcement from the U.S. Department of Health and Human Services, Administration for Children and Families (ACF), Children s Bureau. It funds a single national project through a cooperative agreement, meaning the federal agency expects to be actively involved with the awardee in planning, oversight, and ongoing coordination. The overall goal is to strengthen how states, tribes, and U.S. territories recruit and retain foster and adoptive parents for children and youth in public foster care, using a coordinated national platform that blends public awareness, direct family engagement, and capacity building for child welfare systems.
At the center of the project is the requirement to operate a multi-part national AdoptUSKids effort. A major component is maintaining and managing the National Adoption Internet Photolisting Service, specifically the AdoptUSKids.org website. The awardee must coordinate with every state, tribe, and territory to ensure eligible children and youth can be listed, and that listings follow best practices for photolisting, including quality improvement standards that support appropriate, accurate, and effective presentations of children and youth who need families. This is not just a technical website task; it is a national coordination function that touches data quality, process consistency, and ethical, child-centered public communication.
Another core element is the National Adoption Recruitment Campaign, a multimedia public-facing effort intended to motivate and inform adults in the United States about adopting from foster care. The funded project must plan, develop, and implement the Children s Bureau s National Adoption Recruitment Campaign and also run a Recruitment Response Support Initiative. This includes creating a strategy to secure donated public service advertising and producing campaign materials each year across television, radio, print, and social media. The campaign is expected to build on the National Adoption Campaign work that began in 2004, with messaging that offers clear, accurate information about foster care and adoption. In addition to creating media, the project must help states, tribes, and territories improve their ability to handle incoming interest quickly and in a customer-friendly way, so that prospective families do not drop off due to slow follow-up or confusing processes.
The opportunity also requires operation of a National Adoption and Foster Care Information Exchange System designed to raise awareness and directly assist with recruiting foster and adoptive parents. A key feature is a 24-hour nationwide toll-free communication network that can respond to questions from prospective parents and the general public about fostering and adoption. Services must be available in English and Spanish, and they must be accessible to callers who speak other languages as well as people who need additional communication accommodations. This system also includes national public awareness activities, such as supporting National Adoption Month efforts and coordinating with organizations involved in National Foster Care Month, tying national outreach to seasonal and partner-driven awareness campaigns.
Beyond recruitment and inquiry handling, the grant emphasizes support after placement and long-term family stability through Adoptive and Foster Family Support Activities. The project is expected to develop and share information, strategies, and effective or evidence-based models that states, tribes, and territories can use to strengthen support for adoptive and foster families. This includes promoting innovative approaches like communities of practice, peer-to-peer technical assistance, and leadership training to improve the reach and effectiveness of family support groups. The intent is to improve retention and well-being by ensuring families have practical support, connections, and guidance, not just an entry point into the system.
A related requirement is providing Capacity Building Services focused on diligent recruitment and retention. The awardee must offer a mix of limited constituency services and universally available products and resources that can be used nationwide. The emphasis is on helping public agencies improve their internal capacity and day-to-day practice, particularly in the areas of photolisting operations, recruitment media use, customer service, and family support activities. In plain terms, the project is expected to help systems modernize and standardize how they attract families, communicate with them, and keep them engaged through the process and beyond.
The sixth component is Minority Professional Leadership Development in the Adoption Field. The project must plan, develop, and implement a program to promote leadership development for minorities working in adoption. The first year is explicitly designated as a planning year for this element, with years 2 through 5 focused on development and implementation. This signals an expectation of a structured pipeline or program model, built deliberately in year one and then executed and refined over the remaining project period.
The anticipated project period is up to five years. The funding ceiling is expected to be $5,170,000 for the initial year and $5,670,000 for each subsequent year, reflecting the scale of a national infrastructure and communications effort. One award is expected, indicating a single national operator rather than multiple regional operators.
Eligibility is broad and includes many entity types that could credibly run a national initiative: state, county, and local governments; tribes and tribal organizations; public and private institutions of higher education; public housing authorities; nonprofits with or without 501(c)(3) status; for-profit organizations (including small businesses); and other applicants as allowed by the announcement s additional eligibility guidance. The opportunity was created May 4, 2017, with an original application deadline of July 3, 2017, and electronic submissions were due by 11:59 p.m. Eastern Time on the closing date.
Overall, the AdoptUSKids opportunity is designed to fund a single, integrated national hub that combines technology (photolisting), marketing and media (recruitment campaign and PSAs), direct public support (24/7 toll-free response), practice improvement (capacity building and customer service supports), post-placement and peer supports (family support activities), and workforce development (minority leadership development). The common thread across all components is improving both the number of families coming forward and the quality and sustainability of their engagement, so more children and youth in foster care can achieve stable, permanent family connections.Apply for HHS 2017 ACF ACYF CO 1237
- The Department of Health and Human Services, Administration for Children and Families - ACYF/CB in the income security and social services sector is offering a public funding opportunity titled "AdoptUSKids" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.652.
- This funding opportunity was created on May 04, 2017.
- Applicants must submit their applications by Jul 03, 2017 Electronically submitted applications must be submitted no later than 1159 p.m., ET, on the listed application due date.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $5,170,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: State governments, County governments, City or township governments, Special district governments, Independent school districts, Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Public housing authorities/Indian housing authorities, Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, For profit organizations other than small businesses, Small businesses, Others (see text field entitled Additional Information on Eligibility for clarification).
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